Major labels have definitely taken note of how powerful of a driver YouTube can be for their artists. Because music videos are such a huge driver of traffic to YouTube, a deal was worked-out with major labels and distribution companies such that they would be compensated for their content. Hell, if YouTube gets advertising revenue for the traffic they see, why shouldn’t artists and labels get compensated for their content being used, right?
Below is a good article that outlines how artists and labels are utilizing social media and websites such as YouTube to get signed to deals, as well as a way of promoting their work. In this day and age, independent artists should find ways to use this new cost-effective technology in order to get their music heard. Don’t rely on a major-label deal, nothing is owed to you. Build your own fan-base, and use what you have in front of you.
Jan. 22 (Bloomberg) — Musicians and managers are turning to BlackBerry phones and YouTube videos to solve a problem that just won’t go away: illegal downloads of digital tracks.
At a time when 95 percent of music downloads are pirated, with few signs it will let up, artists are finding alternative ways to profit from music online, sometimes bypassing music companies such as Universal Music Group, Sony BMG Music Entertainment, EMI Music and Warner Music Group.
Check out the rest of the article here:
“Lavigne, Radiohead Move to YouTube as Illegal Downloads Persist” (taken from Bloomberg.com)